everfeel like interacting with real virtual friends?

Tobias Nevin from everfeel took the time to share with us some more background on his startup and his ambitions, in the fourth of our Startup Caravan interview series:
Tell us a little bit about everfeel: what makes it exciting?
At ND Interactive, we have the chance to make something really new, to offer a new form of expression – a different way to interact with other people. So, we’re excited by the challenge of the innovation, by the unknown, by the scale of the ambition. Our service ‘everfeel’ is also about making people happy, surprised and excited, so it’s normal that our team is in the same spirit.
How did the idea for everfeel come to you?
I was on a train with my friend and co-founder, and we decided it was unacceptable that there was no way to immediately connect with other people online for an experience that was fun and beneficial.
We felt there was a massive gap in the ‘real-time social’ proposition of social networks, dating sites and online games – and that gap still exists today.
Over the first month after our ‘idea’ we tested the concept with c.100 users in our imagined target group and got great feedback. We didn’t look back.

What is the maximum potential you see in your idea? What does ultimate success look like?
Our service has global appeal across a wide user group. We see 100s of millions of potential users.
Ultimate success will mean satisfying the needs of a large and loyal customer base, across multiple screens in connected internet environments. User satisfaction will always be the focus of the company and our product R&D.
Our consumer base will support win-win deals with local TV and cinema licence holders to increase their revenues and amortise marketing spend, and will provide a rich environment for targeted product placement for leading brands.
We aim to hold dominant positions via content deals, brand presence and user base in major geographies such as the USA, Japan, France, UK, Germany and Brazil.
In time, a mix of B2C and B2B revenue models will support profitability, and allow NDI to maintain a competitive advantage in the core user experience, and finance new geographic development and product diversification.
How long have you been working on this and what is the status of the company now?
We’ve been developing the service and our technology for two years, and have raised over one million in funds. Our 10 person team has just launched the private beta of everfeel, after testing our prototype with over 250 test users. We are now rapidly iterating the product and marketing to improve the UX and gain traction.
What’s the craziest thing you’ve done as an entrepreneur?
Starting.
Who are your role models and why?
I wouldn’t want to single anyone out, but can say that I admire drive, focus and character above any material success. I think balance is really important, and appreciate down-to-earth people.
In a professional context, other entrepreneurs, and my team members and board offer me a lot of positive energy and examples of these qualities.
What’s the best thing about Paris for startups? What do you think London might have that Paris lacks?
Paris has good balance between creative and tech talent, and there is government support early on for cultural and technical innovation.
London embodies an ambition for large-scale success with the means to achieve it. This means great bus-dev talent, international connectedness and potentially a more open dialogue with VC partners.
What are you most looking forward to on this trip?
I look forward to spending some time with local entrepreneurs and VCs, and identifying new opportunities for my startup.
London has great energy, and I look forward to tapping into it.
You can find out more about everfeel on their website or follow them @everfeel_






